Mobile Payment now at starbucks

I was at Starbucks this morning (just like every morning) and I noticed that the cashier was scanning a mobile phone of the person in front of me in line.  When I got to work, I looked up what types of mobile options that Starbucks is offering and stumbled upon this article:

http://www.engadget.com/2011/06/15/starbucks-rolls-out-mobile-payment-app-for-android-users-java-j/

Starbucks rolled out a mobile payment option for android users this month.  You are able to load $$ onto your phone and when the cashier scans your account on your mobile device, $$ is deducted from your account.  This works just like a gift certificate, but better!

the importance of an integrated marketing campaign

This article highlights the growth on online display advertising and predicts that display ad sales will out grow search sales by 2015; however, you can't just be online.  It also highlights the importance for marketers to have campaigns spanning across mediums that tie it all together.

http://mashable.com/2011/06/22/banner-ads-success/

integrated is better than dedicated

Interesting article about whether having a dedicated social media department is worth the effort and resources- examines with the airline industry

http://mashable.com/2011/06/10/case-against-social-media-department-infographic/

Jetblue: An example of a company who embraces Social Media to bring their marketing plan full circle

http://mashable.com/2011/06/01/jetblue-social-media-success/

Local Social Media Jobs- Boston Area

http://www.krop.com/jobs/n7wdt/

http://boston.ebayclassifieds.com/marketing-pr/billerica/social-media-marketing-maven-intern/?ad=11490407&src=simplyhired&mpch=ads

http://www.cytiva.com/lojc/ext/detail.asp?jobid=lojc2239

http://about.puma.com/?p=6578

Old CEOs can learn a few new tricks from lady gaga

Great article on Lady Gaga and her use of social media marketing tactics to launch her new cd
 and communicate with her fan base

http://omg.yahoo.com/news/old-ceos-can-learn-a-few-new-tricks-from-lady-gaga/63726

21 Tips for Using Twitter and Facebook for Business

I checked out Twitter for examples on post "Number 11. Dedicated and Branded Channels" (see details below)  Ford did in fact have various pages for their products and talked to each fan base differently.  In addition, Whole foods also had various twitter pages for locations/states to talk to local followers about upcoming store events, sales, etc. 
I think it is smart for companies or brands to have numerous fan pages to deliver a more relevant message to its followers.  In this instance, a mustang driver would be looking for different information and posts than a Ford mini-van driver!

"On Twitter, Ford Motor uses distinct accounts for sharing information about specific models and products. For example, @forddrivegreen focuses on sustainability, whereas @fordmustang, well, you guessed it, shares content related to the Mustang.
Scott Monty, head of social media for Ford, recognizes that social media reveals the people who formerly comprised the audience: “We give customers a choice as to how they want to consume information.”
Whole Foods maintains independent channels, as well, to better serve customers. For example, the healthy foods retailer channels specific information and updates for wine and beer, cheese, and recipes."