http://boston.ebayclassifieds.
http://www.cytiva.com/lojc/
http://about.puma.com/?p=6578
Wednesday, May 25, 2011
Local Social Media Jobs- Boston Area
http://www.krop.com/jobs/
http://boston.ebayclassifieds.
http://www.cytiva.com/lojc/
http://about.puma.com/?p=6578
http://boston.ebayclassifieds.
http://www.cytiva.com/lojc/
http://about.puma.com/?p=6578
Old CEOs can learn a few new tricks from lady gaga
Great article on Lady Gaga and her use of social media marketing tactics to launch her new cd
and communicate with her fan base
http://omg.yahoo.com/news/old-ceos-can-learn-a-few-new-tricks-from-lady-gaga/63726
and communicate with her fan base
http://omg.yahoo.com/news/old-ceos-can-learn-a-few-new-tricks-from-lady-gaga/63726
21 Tips for Using Twitter and Facebook for Business
I checked out Twitter for examples on post "Number 11. Dedicated and Branded Channels" (see details below) Ford did in fact have various pages for their products and talked to each fan base differently. In addition, Whole foods also had various twitter pages for locations/states to talk to local followers about upcoming store events, sales, etc.
I think it is smart for companies or brands to have numerous fan pages to deliver a more relevant message to its followers. In this instance, a mustang driver would be looking for different information and posts than a Ford mini-van driver!
"On Twitter, Ford Motor uses distinct accounts for sharing information about specific models and products. For example, @forddrivegreen focuses on sustainability, whereas @fordmustang, well, you guessed it, shares content related to the Mustang.
Scott Monty, head of social media for Ford, recognizes that social media reveals the people who formerly comprised the audience: “We give customers a choice as to how they want to consume information.”
Whole Foods maintains independent channels, as well, to better serve customers. For example, the healthy foods retailer channels specific information and updates for wine and beer, cheese, and recipes."
I think it is smart for companies or brands to have numerous fan pages to deliver a more relevant message to its followers. In this instance, a mustang driver would be looking for different information and posts than a Ford mini-van driver!
"On Twitter, Ford Motor uses distinct accounts for sharing information about specific models and products. For example, @forddrivegreen focuses on sustainability, whereas @fordmustang, well, you guessed it, shares content related to the Mustang.
Scott Monty, head of social media for Ford, recognizes that social media reveals the people who formerly comprised the audience: “We give customers a choice as to how they want to consume information.”
Whole Foods maintains independent channels, as well, to better serve customers. For example, the healthy foods retailer channels specific information and updates for wine and beer, cheese, and recipes."
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