Mobile Payment now at starbucks

I was at Starbucks this morning (just like every morning) and I noticed that the cashier was scanning a mobile phone of the person in front of me in line.  When I got to work, I looked up what types of mobile options that Starbucks is offering and stumbled upon this article:

http://www.engadget.com/2011/06/15/starbucks-rolls-out-mobile-payment-app-for-android-users-java-j/

Starbucks rolled out a mobile payment option for android users this month.  You are able to load $$ onto your phone and when the cashier scans your account on your mobile device, $$ is deducted from your account.  This works just like a gift certificate, but better!

the importance of an integrated marketing campaign

This article highlights the growth on online display advertising and predicts that display ad sales will out grow search sales by 2015; however, you can't just be online.  It also highlights the importance for marketers to have campaigns spanning across mediums that tie it all together.

http://mashable.com/2011/06/22/banner-ads-success/

integrated is better than dedicated

Interesting article about whether having a dedicated social media department is worth the effort and resources- examines with the airline industry

http://mashable.com/2011/06/10/case-against-social-media-department-infographic/

Jetblue: An example of a company who embraces Social Media to bring their marketing plan full circle

http://mashable.com/2011/06/01/jetblue-social-media-success/